How TechCorp Increased B2B Leads by 312% with IP Geolocation Intelligence

// B2B Lead Intelligence System
async function validateAndEnrichLead(email, ipAddress, formData) {
  try {
    // Get comprehensive IP intelligence for lead validation
    const response = await fetch(`https://api.ip-info.app/v1-lead-intel?ip=${ipAddress}`, {
      method: 'POST',
      headers: {
        'accept': 'application/json',
        'x-api-key': 'YOUR_API_KEY',
        'content-type': 'application/json'
      },
      body: JSON.stringify({
        email: email,
        company_domain: extractCompanyDomain(email),
        form_data: formData,
        enrichment_level: 'comprehensive'
      })
    });

    const result = await response.json();

    // Multi-factor lead validation
    const validation = {
      locationValid: validateLocationConsistency(result, formData),
      companyMatch: validateCompanyAssociation(result, email),
      geographicTarget: isInTargetMarket(result.location),
      riskScore: calculateLeadRiskScore(result),
      enrichment: result.enrichment_data
    };

    // Lead qualification logic
    if (!validation.locationValid || validation.riskScore > 70) {
      return {
        qualified: false,
        reason: 'Location inconsistency detected',
        riskScore: validation.riskScore,
        blocked: true
      };
    } else if (validation.geographicTarget && validation.companyMatch) {
      return {
        qualified: true,
        score: 90 + calculateBonusScore(validation),
        enrichedData: validation.enrichment,
        priority: 'high',
        insights: generateLocationInsights(result)
      };
    } else if (validation.geographicTarget) {
      return {
        qualified: true,
        score: 60 + calculateBonusScore(validation),
        enrichedData: validation.enrichment,
        priority: 'medium',
        insights: generateLocationInsights(result)
      };
    } else {
      return {
        qualified: false,
        reason: 'Outside target geographic markets',
        score: 20,
        priority: 'low'
      };
    }
  } catch (error) {
    // Fail securely: mark as low priority on system errors
    return {
      qualified: true,
      score: 30,
      priority: 'manual_review',
      reason: 'Verification system unavailable'
    };
  }
}

// Location consistency validation
function validateLocationConsistency(ipData, formData) {
  const ipLocation = {
    country: ipData.location.country,
    city: ipData.location.city,
    timezone: ipData.location.timezone
  };

  const formLocation = {
    country: formData.country,
    city: formData.city,
    company: formData.company
  };

  // Advanced geographic validation
  return {
    matches: ipLocation.country === formLocation.country,
    businessHours: isBusinessHours(ipLocation.timezone),
    businessDistrict: isInBusinessDistrict(ipLocation.coordinates),
    distance: calculateDistance(ipLocation, formLocation.company_address)
  };
}

// Sales-ready insights generation
function generateLocationInsights(ipData) {
  return {
    localTime: ipData.location.local_time,
    businessHours: ipData.location.is_business_hours,
    businessDistrict: ipData.location.business_district,
    nearbyCompanies: ipData.commercial_data.nearby_companies,
    industryPresence: ipData.commercial_data.industry_density,
    economicIndicators: ipData.commercial_data.economic_indicators,
    salesApproach: generateSalesApproach(ipData)
  };
}